Social Media has and will continue to dominate the life of people in general. What is going to change and stressed about, let's discuss that first.
1 Video content will be the new-king , but the content still be the reigning king. To share the video across multiple channels, integration with all popular networks would be made. Another would be location based discovery and sharing of individuals, the content circulated popularly in the form of video.
2 Facebook is banking big on their recent product launches with Marketplace, Reactions, Instant Articles, Facebook Live . If we see the acquisitions done by Facebook, Masquerade can prove to be the game-changer since recording selfie videos with animations and experimenting with the way you look is a big time hit among the mobile users. Two Big Ears Ltd , Eyegroove also holds rich promises for Facebook in the year 2017.
What else, more video content, augmented reality and growth of search will shape the growth of Facebook in years to come. As per popular social tool, Buffer, Facebook is now closer to Google in terms of searches done daily. 2 biliion searches per day on Facebook is done as compared to 3.5 billions searches per day on Google. Who knows 2017 might be the year, Facebook might topple Google somewhere.
Next in the race is Instagram who with its disrupting ideas conquering the major share of teens and youth. Stories, and business tools will play a major role in the growth of users on Instagram. Facebook's recently acquired audio-video editing tech will accelerate adoption of tool. Next, would be evolution of stories on Instagram capturing all the world's moments, not just the best ones.
Snapchat
Snapchat has become the hearthrob of young. How Spectacles took the teens by storm itself speaks about the potential of this amazingly wonderful platform. Snapchhat launched Memories, Spectacles, and acquired Vurb and Bitstrips. It would be exciting to see Snapchat evolving with Spectacles, Ads, and the rise of spectacular video.
Twitter is now hailed as people's news network. Twitter is all about what people are talking and what's happening. Literally, it is news and talk. Twitter launched Moments and enhanced customer support features with latest acquisitions Peer and Magic Pony technology. In 2017, twitter will majorly rely on live content and broadcast partnerships, solving harassment issues, and more focus on customer service.
Pinterest, LinkedIn, Youtube
To build a great strategy in 2017, you must rely on above triplets. Promoted pins in Pinterest, Microsoft acquiring LinkedIn and Youtube on branded content would increase the penetration of advertisements on these channel.
Hope you got an interesting blend of cues and pointers to implement in 2017. Do share what trends and new platforms you'd interested in? What excites you in the year 2017? I would love to read your comments below.
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